Kaledaitis, known as Christmas wafer, is a centuries-old Eastern European Catholic tradition. The designs of Christmas wafer are firmly protected by tradition and remain unchanged for centuries. However, on behalf of the Donoryste (Donorship) association and in collaboration with the Church of the Blessed Virgin Mary of Consolation, we did the unthinkable—we altered the design. By transforming the wafer into both a medium and a message, we addressed a deeply rooted misconception: that the Catholic Church opposes organ donation. The updated wafer featured not only the image of the Virgin Mary but also the international symbol for organ donation and a QR code for donor registration. This marked the first time in the Church’s history that the Christmas wafer was used as an advertising platform. As a result, organ donor registrations saw an unprecedented 408% increase during the Christmas period.

Call Russia – a counter–disinformation initiative we have created in collaboration with 15 Min Group and other partners – has become one of largest and most impactful civic movements against the Russian–Ukrainian war. With very little budget and no pre-existing platform or infrastructure, the initiative has united volunteers from around the globe to cut through Putin’s information blockades and tell millions of Russians the truth and empower them to stand against the war. In just 4 weeks, Call Russia has been featured in 800+ top tier articles from CNN, BBC, CBS News, Reuters, Agence France-Presse, RTL News (Germany), and others, reaching an audience of 1.7+ billion and the volunteers, hailing from 132 countries, have made more than 130,000 calls, with 45% of the calls going through and 47% of those judged as successful.