Print ads we created for SEB in a campaign to introduce the option of composing your own bank card design. In the sea of the campaigns suggesting your card should reflect your lifestyle, this one focused on ordinary things that become extraordinary. Curious minds will enjoy discovering small surprises hidden within the “Egypt” ad.

A product concept and a campaign we created to introduce it to the public in response to the commoditised mortgage market. Safe Mortgage would become one of the most powerful products within the SEB Lithuania portfolio and its concept would extend to other products such as consumer loans. The campaign was among the most innovative banking advertisements in Lithuania, including first-of-the-type long copy ads.