A product concept and a campaign we created to introduce it to the public in response to the commoditised mortgage market. Safe Mortgage would become one of the most powerful products within the SEB Lithuania portfolio and its concept would extend to other products such as consumer loans. The campaign was among the most innovative banking advertisements in Lithuania, including first-of-the-type long copy ads.
Awards:ADrenalinas Shortlist in Advertising campaign for SEB "Mortgage loans"
ADrenalinas Shortlist in TV & cinema advertising for services for SEB "Frogs"