We launched White Hack, a new detergent product, in the highly competitive U.S. market, partnering with Stephen Baldwin as our spokesperson. The brand broke through with more than 6 million social media views, Reddit threads with over 2,000 upvotes, coverage from Bored Panda, and hundreds of social media interactions. As a D2C-only brand, White Hack delivered standout results: sessions in the Los Angeles area increased by 95%, referrer-driven sessions grew by 315%, overall online shop traffic rose by 349%, and organic sales increased by 103%.