The world of Omnitel we created featuring 11 unique characters, with detailed outdoor and indoor environments for a series of Omnitel ads. Each character was developed through a process starting from initial sketches and detailed drawings of every facial expression to 3D modelling, texturing and creating movement rigs in partnership with the animation studio OKTA. The outdoor environments replicated Vilnius and other Lithuanian cities and, together with the indoor environments and character accessories, they comprised more than a thousand 3D objects.