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We conducted a complete visual identity revamp for the Lithuanian national broadcaster, Lithuanian Radio and Television Group. The revamp included an overhaul of brand architecture with more focus given to sub-brands, a development of the complete visual design system including redesign of mother brand LRT, redesign of sub-brands LRT TV, LRT Plius, LRT Lituanica, LRT Radijas, LRT Opus, LRT Klasika and LRT.lt and development of the visual language for each sub-brand including ident and of on-air promos creation.

Brand:

LRT

Year:

2022

Office:

Vilnius

Awards:

ADC*LT Shortlist in Animation, VFX & 3D craft for LRT idents
ADC*LT Shortlist in Rebranding for LRT rebranding
Geras Dizainas Best in Visual communication & identity for LRT rebranding
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