At the end of 2019, Lidl Lithuania pledged to withdraw all single-use plastic shopping bags from Lidl stores for once and for all. We created the new Lidl paper bag design featuring a whale whose tail serves as the handle, and we created a social media campaign to rally Lithuanians to care about the planet.
Brand:
LidlCategory:
RetailType of work:
Miscellaneous Graphic Design, Digital & SocialYear:
2019Office:
VilniusAwards:
ADC*LT Shortlist in Brand social responsibility campaigns for Lidl "Whale-sized thank you"NAPA Bronze in Other category for Lidl paper bag design
PR Impact Awards 3rd Place in Social responsibility for Lidl "Whale-sized thank you"
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