At the end of 2019, Lidl Lithuania pledged to withdraw all single-use plastic shopping bags from Lidl stores for once and for all. We created the new Lidl paper bag design featuring a whale whose tail serves as the handle, and we created a social media campaign to rally Lithuanians to care about the planet.
Awards:ADC*LT Shortlist in Brand social responsibility campaigns for Lidl "Whale-sized thank you"
NAPA Bronze in Other category for Lidl paper bag design
PR Impact Awards 3rd Place in Social responsibility for Lidl "Whale-sized thank you"