A volunteer recruitment campaign we created for Vaiku Linija (Children’s Helpline). The campaign resulted in 340 people reaching out and filling in the applications, leading to the creation of 5 new volunteer groups (120 people in total). This enabled an additional 21,000 hours of volunteer work in 2016. As a result, Children’s Helpline was answering 1 in 4 calls (compared to 1 out of 9 in 2015).