A midsummer safety campaign we created to address the seasonal spike in road accidents in Estonia. The initiative generated over 4 million total exposures and contributed to a 61% reduction in midsummer accidents.
Category:
Public Sector & Not For ProfitType of work:
Digital & Social, Direct, Promo & Activation, TV & Cinema AdvertisingYear:
2025Office:
TallinnAwards:
ADwards Shortlist in Creative effectiveness - CSR, charity & social adsADwards Silver in Social media communications
ADwards Bronze in Creative effectiveness - CSR, charity & social ads
ADwards Shortlist in Audio & radio commercials
ADwards Shortlist in Integrated & innovation for non-profit & NGO
ADwards Shortlist in Live stunts brand activation
ADwards Shortlist in Music videos
ADwards Shortlist in Online videos
Baltic Best Gold in Online video & film
Baltic Best Gold in TV advertising
Baltic Best Silver in Content marketing, branded content and branded entertainment
Baltic Best Silver in Integrated advertising
Baltic Best Silver in Social media advertising
Baltic Best Shortlist in Direct marketing offline
Epica Shortlist in Public interest - health & safety
Kuld Muna Silver in Direct advertising
Kuld Muna Silver in Social campaign
Kuld Muna Bronze in Radio commercials
Kuld Muna Bronze in Social / responsible communications
Kuld Muna Bronze in Social media campaign
Kuld Muna Shortlist in Advertising text - long copy
Kuld Muna Shortlist in Online commercials
Kuld Muna Shortlist in Public sector communications
Kuld Muna Shortlist in TV commercials
Kuld Muna Shortlist in Sound craftsmanship
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