The brand name, visual identity and packaging we developed for Mr. Plume, a cider created by a Latvian musician who learned cider brewing in Austria and returned to his home city of Jumprava to produce his own ciders. We also helped Martin Plume to win a financial grant on the TV show ‘Company Secret’ to kick-start his business. As the name Plume sounds very much like plum, a lighthearted and paradoxical brand name was employed – Mr. Plume – for a cider made by a plum guy. A ‘Mr.’ bowler hat was shaped for the brand logo that is reminiscent of an apple.