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Paskoline (Loan Bitter in English) is a special drink we created, designed, produced, and got into stores just 72 hours after the sentencing of the former minister of transportation and communications of the Lithuanian Republic, Eligijus Masiulis, in a bribing case. As alcohol advertising is banned in Lithuania, the packaging design had to do the whole job – excite the nation, tell the story, and sell the product, which it did on the very first day.
Category:
Alcoholic BeveragesType of work:
Brand, Concept & Product Development, Packaging & Product DesignYear:
2023Office:
VilniusAwards:
Baltic Best Gold in Package design for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline packagingBaltic Best Gold in Performance marketing / direct for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline
Baltic Best Gold in Promo & activation for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline
Baltic Best Silver in Graphic design for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline
Baltic Best Bronze in Corporate & public service PR for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline
European Design Awards Silver in Alcoholic drink packaging for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline packaging
Kiev International Advertising Festival Best Work Of Contest in Design & branding for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline packaging
Kiev International Advertising Festival Silver in Design & branding / packaging for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline packaging
Kiev International Advertising Festival Silver in Design & branding / real-time response for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline packaging
NAPA Gold in Limited edition category for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline packaging
PR Impact Awards 2nd Place in Courage in communications for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline
Password Best in Small budget product launch campaign for Pakruojo Dvaro Bravoras Ir Spirito Varykla Paskoline launch campaign
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