Paskoline (Loan Bitter in English) is a special drink we created, designed, produced, and got into stores just 72 hours after the sentencing of the former minister of transportation and communications of the Lithuanian Republic, Eligijus Masiulis, in a bribing case. As alcohol advertising is banned in Lithuania, the packaging design had to do the whole job – excite the nation, tell the story, and sell the product, which it did on the very first day.