A digital campaign and national phenomena we developed for Danissimo in Belarus. Women were invited to visit a special micro-website where they could choose from a list of the top 120 most popular Belarusian names and upload their picture, at which point a personalised song was generated and performed by a four-member boy band. Over 120,000 of these personalised videos were generated, while nearly 50% of the traffic was viral and the bounce rate was as low as 2.42%. The boy band appeared on national TV in morning talk shows, and the song was featured on the “Top Gift” lists for Valentine’s Day.