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A website we developed for the first genuine alphabet made with images from Latvia’s landscape. The alphabet was a gift to Latvia on its 100th anniversary and features landscape photographs of letters shaped like objects in the terrain. These images were obtained on the Tele2 4G Drone mission, which used a drone to fly to the areas with 4G coverage to publicly assess the strength of the Tele2 4G network. The website featured a landscape letter gallery, where visitors were able to use its messenger feature to send messages using the Latvian landscape letters. The messenger was used to showcase the alphabet in an interactive booth at the Staro Riga Light Festival, where the landscape letter messages were projected onto giant screens.

Brand:

Tele2

Category:

Telco & Technology

Type of work:

Websites, Digital & Social

Year:

2017

Office:

Riga, Vilnius

Awards:

ADwards Silver Medal in Branded content & entertainment
ADwards Shortlist in Interactive and digital solutions (websites)
ADwards Shortlist in PR (marketing PR)
Awwwards Honorable Mention
Baltic Best Silver in Branded content & entertainment
Baltic Event Awards Best in Brand engagement event
Baltic Event Awards Best in Event impact
Eventex 2nd Place in Brand activation
Mi:t & Links 1st Place in Corporate communications
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