A campaign we developed that epitomises our idea of a great campaign: tangible business numbers (108% ROI, 91% revenue from new clients and 107% revenue growth compared to the previous year), proven effectiveness (winner of the 2nd Most Effective Campaign at the Local Effectiveness Awards), and public delight (2nd Most-Loved TV Commercial in 2008 in Lithuania according to a public vote). This was all done with the help of Chinese fans that were presented singing a remake of the Lithuanian basketball anthem.