We are an integrated creative, digital and design network of nearly 100 people. Established in 2000, we now have offices in Lithuania, Latvia and Estonia. We’re renowned for creative work that gets nations talking. Whether that be in our home region of the Baltics or in an increasing number of countries around the world.

We’re called Not Perfect because we believe that neither people, nor life, are perfect. And we celebrate that. Humans like to think they are rational beings, but this is simply not true, and our logo reminds us daily that it’s the best creative that rules the heart.

Tele2 | Aug 2020

An anti-cyberbullying television commercial we developed for Latvian telco Tele2. It featured Daiga Barkane, also known as Uga, a rapper from the Latgalian region. The campaign provoked intense public discussion, bringing the polarised Latvian views surrounding this topic to the surface.

Obeliu Crafted Vodka | Oct 2020

A brand name, bottle and label design, as well as a website we created for Obeliu Crafted Vodka, a super-premium vodka from Vilniaus Degtine. This vodka is made from spirits sourced from the Obeliu Distillery, built in 1907 by Jonas Psezdeckis, the last Count of Rokiskis. The front label features a photograph of Countess Katerina Komaraite Psezdeckiene bottling the Obeliu spirits in 1930.

Colgate | Apr 2019

A joint project we created with the Red Fuse Paris agency to alert parents to one of the greatest enemies of healthy teeth: sweets.

Essentiale | May 2020

A series of posters and press ads we crafted for the liver detox drug Essentiale. The illustrator Bogdan Katsuba collaborated with us to create the artwork.

Svyturys | Jun 2018

An exhibition concept, design and exhibition article we designed for Svyturys Museum set in the historic premises of Svyturys Brewery. The museum explores the craft of beer-making and the history of Svyturys, along with the story of the acclaimed Ekstra beer. In the exhibition, all the beers ever brewed under the Tradicine Kolekcija (Traditional Collection) and Raudonu Plytu Alaus Dirbtuves (Red Brick Beer Workshop) brands are presented.

Zelta Zivtina | Jul 2017

An award-winning, multi-channel campaign we designed for Zelta Zivtina to promote its tariff plan without a roaming service or charges, in a market under new European telecom regulations.

Vilnius Comedy Fest | Nov 2015

A multi-award-winning visual identity and campaign we created for the first-ever comedy festival in Lithuania, Vilnius Comedy Fest. The logotype of the festival is a reinterpretation of the Vilnius coat-of-arms, and the campaign addresses the notoriously serious local population.

Vaiku Linija | Mar 2014

A multi-award-winning TV commercial we created for Vaiku Linija (Children Helpline) to raise awareness about the dangers of cyberbullying.

Caffeine | Oct 2012

A poster we designed for Coffee Inn (now Caffeine) Flat White featuring a coffee bean sculpture that resembled the Hokusai wave. The poster was produced by hand-modelling the physical wave using coffee beans and polymer clay, which we then photographed.

Raudonu Plytu Alaus Dirbtuves | Dec 2013

A visual identity and packaging designs we crafted for the Raudonu Plytu Alaus Dirbtuves (Red Brick Beer Workshop) craft brewery, set up in the 230-year-old red brick Svyturys premises on the shores of the Baltic Sea shore. It is a place where experimentation, play and unconventional raw materials give rise to small batches of beer with unexpected and amazing flavours. The simplistic, joyful design forgoes the fancy beer design tradition, instead relying on the playful nature of the craft beer, while the names of the beer flavours pay tribute to the sea.

Vilnius Book Festival | Aug 2012

A highly awarded campaign we developed to promote the first Vilnius Book Festival, which became our first Cannes Lions winner. The illustrations for the campaign were produced by Stasys Eidrigevicius, an acclaimed Lithuanian artist and creator of legendary posters from the ’80s.

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